One of the best ways to engage Instagram fans is to repost content from your customers and users. That’s because 76% of consumers believe that user-generated content is more honest than advertising coming directly from brands.
In this post, I’m going to share exactly how to repost on Instagram in just a few simple steps.
Skip ahead to the step by step instructions below:
- How To Repost To Instagram
- Find The Photo You Want To Post
- Download a Reposting App
- Uploading To Instagram
- Examples of Brands Using Reposting Content
How To Repost on Instagram
1. Find The Photo You Want To Post
The first step is to open up Instagram and find a photo you’d actually like to repost.
But which photos should you share?
It’s important to ensure you have a plan in place for the content you’d like to share. Just ask yourself these questions.Does the photo fit the style of your Instagram profile? And does the content align with your brand?
Some great places to start: Users and customers using your brand hashtags or tagging your profile, attendees at your events, customers tagging themselves at your restaurant or store
Once you’ve chosen the photo you want, ensure you reach out to the user and ask their permission.
2. Download a Reposting App
Source: Repost For Instagram
It’s worth keeping in mind, that unlike Twitter, reposting isn’t an official Instagram and feature, so we might have to use some third-party apps to start regramming. The apps below are all great starting points and will help you save time in getting your user generated content out there:
Did you know that you don’t need to use an app at all?
If you’re not interested in using a third-party app with a watermark, just take a screenshot on your device. Once you have your image on your camera roll, just upload the photo as you would any other photo that you wanted to share to Instagram.
Just make sure to resize your photo so that only the image remains (your followers probably don’t care about your battery life), you can do this natively in the Instagram app.
3. Uploading To Instagram
It’s time to upload your photo to Instagram. This part is super important.
If you choose to repost someone’s photo, ensure you give credit in your post. The best way to credit is to introduce the original caption and to credit the user in the post, @john_rosato for example.
Now, if you’re using an app that does this for you – share away. Otherwise manually upload your photo as you would normally.
And that’s it!
Examples of Brands Using Reposting Content
Mr Burger’s Insta feed is full of a lot of drool-worthy customer content. The chain even goes as far to offer free burgers for getting featured on their feed (yes please)!
Herschel Supply Co
The bag brand with a cult following, Herschel Supple Co’s Instagram Strategy features a lot of UGC – and it’s working with the brand boasting 945,000 followers and counting.
Waiting on the weekend. Photo: @fromphuong embracing the view in Yosemite National Park. #WellTravelled
A post shared by Herschel Supply Co (@herschelsupply) on
Keep it Cleaner
Keep It Cleaner – a healthy living and weight loss program targeted at women – boasts an active and engaged user base. By regramming their users content, Keep It Cleaner builds trust and a sense of community with both current and new users.
Now to make reposting part of your Instagram strategy!
Thanks for reading – I hope that this post shed some light on how reposting can benefit your Instagram strategy.
I’d love to hear what success you’re having with reposting on Instagram. Simply let me know in the comments section below!