The M Dash by MM.LaFleur
Content marketing in fashion is a hard game to play as many retails often opt for ‘snackable’ social shares which make it easier to stay on brand. However
Positioned as “For the woman with #BetterThingsToDo”, MM.LaFleur’s content hub moves from job interview style tips to career advice to inspiring women in business with grace. The brand subtly introduces product where relevant but keeps the focus very much on the working woman.
Bunnings D.I.Y Advice
Bunnings well and truly dominate Australia’s $18.5 billion home improvement sector off the back of convenient locations, a great range and exceptional customer service. That customer service isn’t just restricted to in-store punters either. Bunnings tackles every spectrum of the buyer’s cycle with inspiring guides, helpful how to’s and intuitive calculators. Well categorised, extremely useful and excellently produced, Bunnings positions their D.I.Y advice hub front-and-centre for visitors.
The Journal From Mr Porter
A poster-boy (no pun intended) for good digital strategy, Mr Porter’s editorial hub, The Journal is here to simply educate and inspire men. Sound a bit broad? While focusing on style, celebrity and the season’s latest trends, Mr Porter at times defers to lifestyle pieces (like ‘how to survive your twenties‘) to bring their audience into something broader than sell sell sell.
Dan Murphy’s Liquor Library
Australians love a drink, and with a liquor market valued at $16.2 billion it makes sense to try and reach as many as possible. If you’re looking to find out more about your favourite whiskey, need a cocktail recipe for your next party or need help pairing your porterhouse Dan Murphy’s Liquor library delivers. In-depth and easy to shop, I have no doubt this liquor library is helping Dan take his share of the pie.