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You are here: Home / Social Media / How To Create A New Instagram Location

How To Create A New Instagram Location3 min read

01.25.2021 by John Rosato // 56 Comments

This post was updated on Jan 25, 2021.

Instagram Location

If you’re looking to create a new location to tag on Instagram you’re in the right place.

In this post, I share the step-by-step instructions on how to create a new location on Instagram.

Before you get started

Unfortunately this past year (2020) I’ve heard from a number of organisations that are seeing varying success with the first method below. Instagram’s official stance on the creation of new locations is “No, you can’t create a new location on Instagram.”. Unfortunately the key aspect to having your location added to Instagram is time. For businesses looking to create a location on Instagram quickly and reliably I’d recommend the second method through Business Manager & Page locations.

Let’s get started

Previously Instagram allowed users to quickly and easily create new locations as they were uploading their photos natively in the Instagram App – the good old days.

But since 2015 a lot of users and business owners have been left shaking their heads. Here we have two workarounds, using the Facebook App, to create new locations to tag on Instagram. Skip ahead to the step by step instructions below:

  1. I just want to add a custom Instagram location
  2. I want to add a custom Instagram location linked to my Facebook business page

Add a custom Instagram location

When the location you’re looking for doesn’t exist, move over to Facebook where we’ll create a new location in less than 5 minutes which will then allow you to tag them in Instagram.

  1. Login to Facebook
  2. Tap ‘Check In’ at the top of your Facebook feed
  3. Enter the name of the location you’re trying to add – ensuring to use capitals
  4. Tap “Add <new location>…” at the bottom of the search results
  5. Choose a relevant category for your location
  6. Tap Create
  7. Post your check-in to Facebook
  8. Search for your new ‘place’ using Facebook’s search filtering
  9. Claim your place by clicking on the ‘Is this your business?’ tag (see below)

Claim Facebook Page

By following the above steps your new location should be added to Facebook – jump over to Instagram and try it out!

Note: We’ve been told of situations where this can take up to 2-4 weeks – if at all – to reflect in Instagram’s location database – make sure to ‘claim’ your page, through the ‘Is this your business?’ and work with several colleagues or friends to ‘check-in’ at the newly created location.

Add a custom Instagram location linked to your Facebook business page

One Location

  1. Login to Facebook using the Facebook account with administrator access to your Facebook business page – this may be easier on a desktop computer
  2. Go to your page and tap edit page
  3. Scroll to the about section of your page and tap edit page
  4. Tap save
  5. Enter the name of the location you’re trying to add – ensuring to use capitals
  6. Tap “Add <new location>…” at the bottom of the search results
  7. Choose a relevant category for your location
  8. Tap Create
  9. Post your check-in to Facebook

Note: Your page may not allow an address if you don’t have an appropriate category – play around with a few that closely represent your business.

Multiple Locations

Facebook Business Manager

If your business operates from multiple locations follow the below instructions so that you’re able to better manage your locations through your Business Manager account.

  1. Login to Facebook using the Facebook account with administrator access to your Facebook Business Manager – this may be easier on a desktop computer
  2. Go to Business Manager
  3. Click on the ‘mega menu’ in the top left and select ‘Business Locations’ under Assets – you may need to request locations access here
  4. Click ‘Set Up Multiple Locations’
  5. Select your main page – this should be the page that represents all locations and click continue
  6. Follow the prompts to create your new location/s

How’d you go?

And there you have it! You’re brand new Instagram location.

Share your thoughts and questions in the comments below.

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Categories // Social Media

About John Rosato

I'm leading digital marketing at Soul+Wolf and passionate about all things search, social and digital. I’ve helped brands like EnergyAustralia, Torpedo7 and Australian Outdoor Living make more money through digital.

Comments

  1. Cristina O'Brien says

    July 7, 2017 at 10:22 pm

    Got this working for me today – thanks heaps!

    Reply
    • John Rosato says

      January 6, 2018 at 6:46 pm

      Thanks Cristina, all the best!

      Reply
  2. Llilly says

    October 13, 2017 at 4:04 am

    Good advice, it worked! Thank you!

    Reply
    • John Rosato says

      January 6, 2018 at 6:46 pm

      Great to hear Llilly!

      Reply
  3. Ani says

    November 6, 2017 at 12:43 pm

    Thanks! I can find it on mine but other people don’t see it come up? Any advice on what I may of did wrong

    Reply
    • John Rosato says

      January 6, 2018 at 6:46 pm

      Hey Ani, what step did you get to?

      Reply
  4. Mason says

    December 6, 2017 at 7:42 am

    Mine won’t seem to work. I’ve done it 4 times with multiple variables.
    I’ve waited an hour.
    I created a public location and check in.
    I then checked into it from 3 pages.
    It still doesn’t show up in IG

    Reply
    • John Rosato says

      January 6, 2018 at 6:45 pm

      Sometimes I’ve found it can take an hour or three to sync across to Instagram, any luck yet?

      Reply
      • dane says

        February 22, 2018 at 8:20 pm

        hi good evening !
        i am experiencing the same thing.
        Ive waited 2 days and i also created different locations with different categories
        to see if that would solve it but no luck.
        is there something I’m not doing right?
        thanks you for the info.

        Reply
        • John Rosato says

          March 11, 2018 at 8:31 pm

          Are you sure you’re checking in and creating a place? Are you able to share it with me Dane?

          Reply
          • Nikita M says

            May 1, 2018 at 12:00 pm

            Hi, I’m having the same problem. I followed both sets of instructions line by line. Can you help me?

            Fb business page
            Nikita Martinez Real Estate

  5. Jaded1983 says

    December 20, 2017 at 4:50 pm

    Add this, turn that on, turn this on, make sure Facebook know this that and the other, thurn this….

    ….you know what, I don’t think I’ll bother.

    Reply
    • John Rosato says

      January 6, 2018 at 6:45 pm

      It’s a pain I know!

      Reply
  6. Kai says

    January 2, 2018 at 9:00 am

    I just tried this and it didn’t have the option to add a new location? 1/2/18. Thanks for the post! If you know of a way that’s currently working, please share! ♡

    Reply
    • John Rosato says

      January 6, 2018 at 6:45 pm

      Hi Kai, which step were you able to get up to?

      Reply
  7. Johnk110 says

    January 2, 2018 at 9:07 pm

    I got what you intend, thankyou for putting up.Woh I am glad to find this website through google. It is a very hard undertaking to seek to please everybody. by Publilius Syrus. kkedbfaacked

    Reply
    • John Rosato says

      January 6, 2018 at 6:44 pm

      Thanks John – glad to hear you could get it to work!

      Reply
  8. Johng19 says

    January 9, 2018 at 3:56 pm

    Howdy would you mind sharing which blog platform you’re working fcdkgefddafc

    Reply
    • John Rosato says

      January 9, 2018 at 5:01 pm

      Hi John – this blog is run on WordPress.

      Reply
  9. kyrich2003 says

    January 12, 2018 at 3:34 pm

    Hi! Ive been trying to do this for a couple of days now with now luck. I made the location but it would not show up on instagram or facebook. Ive tried changing the category, where I set the location to be, the name, etc. Any tips??

    Reply
  10. Parker says

    January 15, 2018 at 8:50 am

    Hello! There is no ADD A NEW LOCATION. I write the name of my place and there is absolutely nothing, no PLUS sign. What is wrong ? 🙂 thanks

    Reply
  11. Monse says

    January 15, 2018 at 4:39 pm

    Hi John, what can be done if you find an IG location of your business that’s not official, and even worse, it is misspelled or with an incorrect location.

    Reply
  12. Joao says

    January 18, 2018 at 1:01 pm

    Good afternoon,

    thanks for your help in advance.
    I’ve tried what you told us, but it still does not works.

    The problem that I’m facing is:
    if you have your facebook account associated in your IG account my guests can find and add my business location in their photos.
    in the other hand, if they have not their account integrated my business location does not appear at all even if you search by name.

    Reply
    • Estela says

      February 2, 2018 at 6:08 pm

      Hello and thank you for the input. Unfortunately my problem couldn’t be solved. I have a private FB from which i create a business page, and respectively and IG account. So far I was always posting in IG adding my location. Now, i can’t find my location on the IG-Business acount. Still when i do it from my private IG it appears, same from others, but again, for the business account if i want to add the location it just doesn’t appear as an option, the only chance i have is to write the name of the city. when i go take that link and search from the street i see that there my location doesn’t appear on the map neither. I would appreciate any input. Thank you!

      Reply
    • Denise Naldini says

      February 25, 2018 at 11:29 am

      I have the same issue, is there a fix?

      Reply
  13. Dane says

    February 22, 2018 at 9:03 am

    HI thanks for the info! But unfortunately it doesn’t seem to work for me. I created one location and waited 1 day with no sign of it showing up on instagram. So I tried a different category and other variables just to see if they would work with different locations. No luck yet. It hasn’t been 2 days. Any idea why Instagram is not picking it up? Thanks again.

    Reply
  14. Estela says

    February 25, 2018 at 2:04 pm

    Hello, I have the same issue here. Since months I can’t find my business location on IG, from my business account. From any other account it still possible, but not from mine, which means, I can’t write my location on my pics, while other business can do it. Also I have sent many but many messages to IG help Center and there is no reply. Does anybody have an idea what is it about? Why IG is not reacting? I have seen already other inquiries on this subject with no answer.
    Thank you.

    Reply
  15. Alexis says

    March 6, 2018 at 2:12 pm

    Hi. I followed the steps and the location is still not showing up on Instagram. Do I need to create the locaon my personal page as opposed to the business page, which is what I did?
    Thanks!

    Reply
    • John Rosato says

      March 11, 2018 at 8:30 pm

      Hi Alexis, I’d recommend giving it a try with your personal account. Remember you need to check in.

      Reply
  16. will s says

    March 8, 2018 at 7:18 pm

    I can tag my business location on other instagram sign ins but when trying to tag via my insagram biz page it wont find the location. why?

    Reply
    • John Rosato says

      March 11, 2018 at 8:30 pm

      That’s super odd Will are you able to share your location name?

      Reply
      • Vera Q says

        May 18, 2018 at 3:00 pm

        I am having the same issue

        Reply
  17. Andrew Lynes says

    March 9, 2018 at 9:54 am

    I have a location that exists on Facebook but cannot be found on Instagram. I’ve been using the location to check in on Facebook for months, but can never pull it up on Instagram. How can I resolve this?

    Reply
    • John Rosato says

      March 11, 2018 at 8:29 pm

      Hi Andrew! That’s odd – can you share the place you’ve created on Facebook?

      Reply
    • Tim says

      March 24, 2018 at 5:46 am

      Same here! I’ve literally been checking in to it for years on IG. We’re a church. The really odd thing is it shows up as a location for some and not for others.

      Reply
  18. Seth says

    March 14, 2018 at 11:45 am

    I’ve done this step, but the location keep disappearing on Instagram. We’re a multisite church and I’d like to be able to tag what campus I’m at using locations. If Instagram and Facebook are connected and using the same location information, why does it keep removing locations I use to tag just about every day?

    Secondary question, before I did locations, Instagram would actually give my campus location address to another business nearby. Super confused. Thanks!

    Reply
    • Seth says

      March 14, 2018 at 11:48 am

      Oh! and our FB page is http://www.facebook.com/hopefellowshipchurch and our Instagram is @hopefellowshipchurch. Thanks!

      Reply
  19. Abby says

    March 21, 2018 at 8:07 pm

    Went through and added a location on facebook. However does not show up on Instagram. I’ve tried multiple times different categories nothing seems to work.

    Reply
  20. Michael says

    March 26, 2018 at 5:01 pm

    It’s working, but it only works for me. Other people cannot add the location. It also doesn’t show when i do a places search.

    Reply
  21. Roman Vail says

    March 28, 2018 at 3:19 pm

    John
    I really need your help.
    Here’s what I have:
    Facebook Personal Page, Facebook Business Page — I have admin profiles for both.
    (I have my Instagram linked to the Personal Page, since the Business Page only links to Instagram Ads.)
    I have my Instagram account… I have done all the things you mentioned in this tutorial… I’ve let a few days go by and I still CAN NOT add my Location into Instagram Photo Posts. BUT, I CAN do a separate search for my business in Instagram and it DOES come up. So, I just cant add it to my photo posts (which is the main feature I want).

    Please, please help.

    Reply
  22. maryam says

    March 29, 2018 at 2:33 pm

    i have two location geotags but noticed the secondary one is getting more popular. should i switch?

    Reply
  23. James says

    April 4, 2018 at 11:23 pm

    Hi, I’m trying to add locations for posts about a trip I’ve recently been on. Facebook doesn’t seem to allow you to add locations for places if you’re not physically at the location when you try to enter the location into the app.
    Is there any way around this? Thanks!

    Reply
  24. Laura says

    April 12, 2018 at 4:24 pm

    Help. My business location appears if I search for it on my personal Instagram, but when i try to add it on my business Instagram account – it’s not there. How do I fix?

    Reply
  25. vicky says

    April 24, 2018 at 4:54 am

    I have added new check in locations but when I then try to post a new post on Facebook or Instagram the location isn’t showing up to select?

    Reply
  26. Robby says

    April 26, 2018 at 1:40 pm

    I guess I’m waiting for them to sync up, hasn’t worked yet. I completed all of your steps.

    Reply
  27. Kandis Tagliabue says

    May 4, 2018 at 5:10 pm

    I’m having issues with this. I created the page. It did populate on Instagram once and has now disappeared. Not sure what to do, any suggestions?

    Reply
  28. Moira says

    May 15, 2018 at 12:47 pm

    Thank you for this fantastic info. Followed you instructions and my location is back. Thank you

    Reply
  29. Gia Luciano says

    May 17, 2018 at 9:06 pm

    for everyone that is having problems with instagram your facebook page has to be verified in order for it to work.

    Reply
  30. vicky says

    October 29, 2018 at 1:09 pm

    I added the location and checked in but it isn’t showing in Facebook search at all. How do I sort this? Thank you.

    Reply
  31. Sabrina says

    November 13, 2019 at 2:22 pm

    Our Facebook account for the business has the correct location, and it’s linked as a geotag on Instagram. However, there are now multiple geotags now. How do I delete the others so all photos/geotags can just be linked to one?

    Reply
    • John Rosato says

      January 25, 2021 at 11:28 pm

      Are the misspelled locations unclaimed on Facebook?

      Reply
  32. Moritz says

    June 24, 2020 at 12:07 pm

    Hey Jon,

    thanks for the guide ! Do you have any idea on how I can Completely delete a location that is existing on FB / IG, for example when it is spelled wrong. Not on a single post, but in that way that nobody will be able to find the location anymore.
    Any chance to do that by myself ?

    Thanks ! Moe

    Reply
    • John Rosato says

      January 25, 2021 at 11:26 pm

      If the location is unclaimed, you may be able to claim and edit the location through Facebook. It may take additional time from there to carry across to Instagram.

      Reply
  33. Blue Rascal Distillery says

    July 20, 2020 at 5:21 pm

    I’m not a Facebook user. Is there any way to add a business location without a Facebook account?

    Reply
    • John Rosato says

      January 25, 2021 at 11:25 pm

      Unfortunately not!

      Reply
  34. maria says

    July 28, 2021 at 7:16 am

    This was excellent content – I took the time to write this because you are no bullshit, and I appreciate the advice as a pro marketer.

    Reply

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